Job Description

The role is about driving customer acquisition initiatives through digital channels by enhancing online engagement, strengthening campaign effectiveness, and supporting business growth through data-driven marketing activities and lead development programs.

Key Responsibilities:

• Monitor website performance metrics and recommend enhancements to improve visitor engagement and conversion outcomes.
• Develop and refine landing pages through testing methodologies and user-focused optimization strategies.
• Manage paid campaigns across social platforms, evaluating audience performance and improving advertising efficiency.
• Execute email outreach programs and nurture workflows while coordinating marketing automation and customer data platforms.
• Support lead creation activities, event operations, and preparation of business-facing marketing materials when required.

Requirements:

• Minimum 1 year of hands-on experience in digital marketing, preferably within a B2B environment.
• Practical knowledge of web analytics, campaign measurement, and conversion-focused optimization techniques.
• Experience utilizing advertising platforms and marketing technologies to generate and cultivate business opportunities.
• Familiarity with marketing automation systems, CRM tools, or lead management processes.
• Japanese Skills: Native
• English Skills: Conversational